Heaven Mayhem is a celebration of 90’s classic styles, bought to life across jewellery, accessories & lifestyle. S’97 was briefed to re-define the brand’s logo, typography & website experience to elevate the brand’s luxury feel. Partnering closely with founder Pia we developed the core identity with a bold and distinct logotype, forging an iconic mark that could allow the brand to develop and evolve with trends, whilst being grounded in it’s own core identity. Layered on top of nostalgic film assets, the brand has an edge that brings a vintage fashion forward. A paired-back digital experience is designed for product & photography to shine through. Edge-to-edge layouts housed within a strictly grided system help to balance a sense of art direction with clear intention to users. Managing the development of this custom e-commerce Shopify site to deliver a media-rich, immersive experience.