Briugu is a new global hospitality group. Born out of strong Irish hospitality values, Briugu is a collective of experts dedicated to leading F&B design, using local, craft-led, sustainable approaches to deliver concepts that stand the test of time. S’97 created an identity & digital platform that speaks to the depth of experience of Briugu’s team in the hospitality industry, whilst still brimming with an Irish charm that let’s you interact with the brand like an old friend. Digging into the history of Briugus in Irish culture, S’97 leveraged historical references to create a logotype inspired by old Gaelic signage. The resulting effect is one that helps the group feel like ‘it’s always been there’, sitting comfortably amongst the other hospitality group elites. A sense of heritage further woven through the brand touch-points with small historical badges, stamps & map-marks to give a holistic sense of this craftsmanship and care that goes into Briugu’s creative projects.